Marketing President Resume
Contact information
Briano S. Erlich
14 Street
San Francisco
California
Career objective
Looking for a challenging position of theMarketing President Resume the reputed University with a view to use my wide experience for the benefit of the organization.
2008 – 09/2009 Msc Strategic Marketing
Cranfield University, School of Management
2005 – 06/2008 BSocSci Politics and International Relations
University of Manchester
Work Experience:
07/2010 - Present Key Account and Marketing Assistance (4 month project within company) at AKKA Technologies (France, Paris) – A technology and engineering consultancy:
To undertake competitor analysis (PEST, SWOT and Porter’s analysis) of AKKA’s key accounts, and to research into the markets under which they operate
Reporting directly to Vice President of Sales and Development on marketing projects and assisting in other areas e.g. French/English document translation, administration duties etc.
Compile a strategy report for AKKA’s international operations; to seek out AKKA’s competitors and provide recommendations for business development in those countries.
To recommend appropriate marketing tools for AKKA’s marketing communications within specific markets and research in to the customer base of those markets
To assist in the recruitment of consultants for AKKA’s key accounts and liaising with accounts to ensure specific needs are met
09/2009 – 06/2010 Marketing Executive at TOTAL (UK, London) – The number one oil and gas company in France and fifth largest in the world:
Assisting in all areas of marketing and sales strategy from development to execution, including market and customer research, distribution of literature and competitor analysis
Managing and planning multiple national promotions across TOTAL service stations and tracking the financial results
Liaising with various marketing agencies to develop marketing, digital communications and PR ideas for promotion and advertising campaigns
Undertaking an ROI project to assess and evaluate the ROI of TOTAL’s marketing spend in the current and previous two years
Managing customer accounts and client-relationship management resulting from customer engagement promotions and maintaining good relationships
Managing the communication between retail stores and relevant departments within Total head office
08/2009 – 09/2009 Marketing and Communications Internship (1 month placement) at CinSummer.com (France, Paris) – Online boutique specialising in the retail of Fair Trade and independent designer jewellery:
To build awareness and customer acquisition (Design, implement and manage online marketing platforms)
Provide results and recommendations for improvement and new programs (by analysing and reporting performance of the online platform)
To use creativity in proposing new marketing ideas; provide support for other areas of marketing as needed
04/2009 – 09/2009 Marketing Research Thesis entitled ‘A Comparison of Consumer Moral Intensity on Low and High Value Products’ (Paper put forward for publishing):
To explore consumer attitudes and behaviour across a range of ethical products and explore consumer perceptions of an ethical conflict
Survey design using quota sampling and data analysis using ANOVA tests
To assess the implications for marketing regarding the marketing of ethical products
07/2006 – 09/2006 Assistant Technical Officer (3 month summer placement) at Whipps Cross University Hospital (UK, London):
Team work to manage the quality checking of all medicines and recycling them to the pharmacy
Undertook financial analysis and carried out stock counts on wards/departments and assisted in investigations of apparent discrepancies and errors
Managed customer enquiries in person, over the telephone and through emails
IT and Language Skills:
IT Skills: Microsoft Office (Word, Excel, PowerPoint, Outlook), Lotus, ISIS, SPSS, NVIVO
Language
Read
Written
Spoken
English (UK Native)
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French
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Language Skills:
Interests and Hobbies:
English teacher for (EFL) students
Travelling and learning about different cultures
Sports running, tennis
Cinema and Music
Msc Strategic Marketing
References
Briano S. Erlich
Manager
Wap Company.
Briano_Erlich@gmail.com
