Corporate Communication Executive Resume
Contact information
Ho S. Kwan
13 Street
Boston
Massachusetts
Career objective
Looking for a challenging position of the Corporate Communication Executive Resume the reputed University with a view to use my wide experience for the benefit of the organization.
CIPR Local Public Services Group Communications Excellence Awards 2010: Team of the Year
CIPR Local Public Services Group Communications Excellence Awards 2009: Hard to Reach communications excellence, Highly commended
Association of Social Care Communicators Awards 2009: Highly commended
Work Experience
May 2009 – Present Day
shire County Council, Marketing Specialist
Responsible to the Marketing Manager for communications and integrated marketing campaigns from the annual campaign plan supporting the multi-channel brand strategy, within the central communications department with 15 team members. Key achievements included:
Creation and implementation of social marketing campaigns, from the annual campaign plan achieving targets and supporting strategic positioning
Chosen to work on innovative new project; Together shire; a residents magazine delivered with key partner organisations NHS shire and shire Police
Brand guardian and advisor on marketing collateral mainly BTL.
July 2008 to May 2009
shire County Council, Transformation Communications Manager
Responsible to the Project Director for external and internal communications for a new service, working as part of a multi-discipline project team. Key achievements included:
Creation and implementation of an award shortlisted integrated marketing strategy and campaign for communications excellence
Development and research conducted to create a concept for the project which supported and complemented the organisation’s brand identity
Development of a campaign including DVD, online, marketing materials for target audience
June 2007 – July 2008
Intercounty Truck & Van, Mercedes-Benz, Marketing Coordinator
Responsible to the Managing Director for marketing activities for the business including promotional campaigns for sales and customer retention service campaigns as part of the Mercedes-Benz commercial dealer network. Key achievements included:
Producing a measuring acquisition, retention co-ordinated marketing campaigns across all departments of the business: Retail Van sales, Truck sales, Service and Parts departments.
Suvccessfully re-launching the website, supporting promotional activity
Using industry research to create acquisition campaigns and target sales prospects, executed regular direct mail campaigns hitting targets, attaining leads and converting them to prospect and sales
Managed a Marketing Assistant in maintaining a database and sales prospect targeting.
Created an implemented a customer relationship management programme. Successfully retaining customers from sales to after sales.
November 2006 – May 2007, Independent round-the world travel
September 2004 – October 2006
Fusion, Marketing & Communications Executive
Responsible to the Marketing Manager for marketing campaigns for acquisition, retention and growth of membership. Key achievements included:
Planned over ten integrated campaigns and projects that were mainly sales promotions, customer retention and direct marketing campaigns
Monitored the above campaigns’ success including achieving more than 100% of the sales target
Maintained website and data-capture functions
Liaised with and managed the activities of a PR agency
June 2002 – September 2004
Fusion, Graduate Trainee Manager
A two year programme of management training involving specific placements. First year placements encompassed operational roles in leisure centre management. Second year placements were Marketing, Personnel, Quality Systems and Centre Manager. Tasks included: day to day running of the leisure centre, leading, supporting, motivating and disciplining a team of staff, ensuring health & safety standards were met, purchasing supplies. Strategic tasks were to accomplish the business plan, achieve service and financial targets and to promote community based programmes.
Qualifications
Sept 2009 – 2010, The Chartered Institute of Marketing, Coventry University, Business School,
Professional Post Graduate Diploma in Marketing Modules completed: Emerging Themes, Analysis and Decisions, Marketing Leadership Planning, Managing Corporate Reputation
Sept 2005 – June 2006, The Chartered Institute of Marketing, Bromley College
Diploma in Marketing Modules completed: Marketing Communications, Marketing Research, Marketing Planning, Marketing Management in Practice
Jan 2003 – 2005, University of Westminster
Diploma in Management Studies (DMS) (part-time), Merit awarded.
Sept 1999 – June 2002, University of Hull
BSc (Joint Hons) Sports Science with Management – 2:1
Sept 1995 – July 2000, Kingsthorpe Community College,
A-Levels: Psychology (A), Physical Education (B), General Studies (B), Biology (C), History (C). GCSEs: 10 A - C, including English Language and Mathematics.
Recent Training
March 2010, Newsflash: media relation and marketing communications stakeholder communications software
January 2009, The Chartered Insitute of Marketing:How to write effective press releases and newsletters
November 2007, The Chartered Insitute of Marketing: Business to Business Marketing
September 2007, Kerridge ADP, Customer Realtionship Management Database training
Referees
Available on request.
References
Ho S. Kwan
Manager
Wap Company.
Ho_Kwan@gmail.com
